How do I earn Beauty Pass points?

There are now more ways to earn points! Points can be earned regularly through the following ways:
a. Every HKD 5 spent = 1 point*
b. Leaving product reviews for purchased products = 5 points per product
c. Bonus Points (e.g. Birthday 2x points and other promotions)

*Excludes the purchase of a Sephora Gift Card (online or in-store) and shipping costs. Points will be credited to the person redeeming the Sephora Gift Card.

There are also one-time bonus points for the following actions:
a. Upon creation of Beauty Pass account - Welcome Bonus = 50 points
b. Mobile app download bonus = 40 points
c. Beauty Profile Participation bonus (website/app) = 50 points

Shopping at a Sephora in SEA? Did you know that you can earn points regionally too?
See: Can I earn points when I shop overseas?