Why have some brands/products stopped using the Clean at Sephora seal?

The "Clean at Sephora" seal is only applicable to brands with products that comply fully with the "Clean at Sephora" definition and "formulated without" ingredient guidelines . For brands which do not comply with the upgraded criteria for "Clean at Sephora", the "Clean at Sephora" seal will be removed. This is to provide a better shopping experience for our customers.